Five steps checklist for the higher conversion rate at checkout
Imagine you’ve rigorously tweaked your website, bringing the user experience and design close to perfection. You’ve even analysed the target audience carefully and slogged through marketing peculiarities to attract more visitors to your majestic website and nudge them towards initiating a purchase. …
Payment facilitator VS. aggregator: a cheat sheet of differences, similarities, and benefits
There are lots of cogs and gears in the payments cycle and just as many terms used to describe them. When you are still dark on some points about payments, you might often stumble upon the variety of concepts and ideas. One common …
7 types of e-сommerce fraud and filters to fight them
The conventional image shows, that cardholders are affected by e-commerce fraud the most. But in fact, online stores get no less. Fraudulent transactions threaten merchants and businesses with the loss of money, customers, and reputation. What is fraud? e-commerce fraud is called …
Alternative Payment Methods: a must or an advantage?
Modern technologies are steadily driving the world economy towards the cashless model. Сashless payments are becoming a must for market competitiveness. Otherwise, online merchants can lose most of their customers. Although debit and credit cards still stand at the head of popular tools …
4-point checklist: does your business need a payment gateway?
Lately, electronic payments have made significant progress, displacing cash in many markets around the world. eCommerce volumes steadily increase too. Absolutely, it creates a strong need for convenient ways of accepting money online. This is where a payment gateway comes in handy. Does …
